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Creative Ways to Monetize Your Jiu-Jitsu Passion

Many BJJ athletes participate in the sport for the love of it, there are also opportunities to turn their passion into a lucrative career. In this blog post, we will explore some creative ways for BJJ athletes to make money while doing what they love.

Teach BJJ Classes

One of the most obvious ways for BJJ athletes to monetize their skills is by teaching classes. Whether at a local gym, community center, remote coaching, or by offering private lessons, teaching BJJ allows athletes to share their knowledge and expertise while earning a steady income. Athletes can also consider conducting workshops or seminars, catering to different skill levels and areas of interest to attract a broader audience.

Create Online Tutorials and Courses

With the rise of the internet and social media platforms, BJJ athletes can leverage their skills by creating online tutorials and courses. They can use platforms like YouTube or develop their own website to offer instructional videos, tips, and techniques. By building a loyal following, athletes can generate income through ad revenue, sponsorships, or by offering premium content for a fee.

You can check out Bjj Mental Models for example and I also have remote coaching service as well. It's an excellent way of getting that added help that's often so desperately needed.

Write a BJJ Book or eBook

If you have a passion for writing, consider authoring a book or an eBook about BJJ. Share your experiences, techniques, and insights to help others improve their skills. Publishing a book not only establishes your credibility as an athlete but also provides a passive income stream. Self-publishing platforms like Amazon Kindle make it easier than ever to get your work out to a wider audience. I published Bjj White Belt Handbook back when I was getting my Blue Belt.

Start a BJJ Apparel Line

If you have an eye for fashion and design, launching your own BJJ apparel line can be a rewarding venture. Create unique and stylish BJJ-inspired clothing, including rash guards, shorts, or T-shirts. Use your network and social media presence to promote your brand and reach potential customers. Collaborating with local artists or partnering with established brands can help enhance your product's visibility and desirability.

Some of my favorites are MidLife Rollers, DawnBreakersBjj, and GoldBjj.

Become a Sponsored Athlete

Building a strong personal brand can attract sponsorship opportunities. Reach out to BJJ gear companies, supplement brands, or other related businesses that align with your values and goals. Being a sponsored athlete can provide financial support, free equipment, and exposure through their marketing channels. Additionally, sponsored athletes can earn additional income by promoting products and services to their fan base.

Organize BJJ Events and Competitions

Host your own BJJ events and competitions in collaboration with local gyms or organizations. Organizing tournaments not only allows you to showcase your skills but also provides opportunities to earn revenue through participant fees, sponsorships, and ticket sales. Consider partnering with local businesses to secure sponsorships and offer prizes, which can attract a wider range of participants and spectators.

Develop a BJJ App or Online Platform

In the digital age, there is a growing demand for BJJ-related apps and online platforms. If you have programming skills or access to a development team, consider creating an app that offers training plans, technique libraries, or connects BJJ practitioners worldwide. Alternatively, you can create a membership-based online platform that provides exclusive content, coaching, and a community for BJJ enthusiasts.

Tekneek and Marune come to mind.


While pursuing a career as a BJJ athlete can be challenging, it's also an opportunity to explore various avenues for making money. By leveraging their skills, knowledge, and passion, BJJ athletes can teach, create content, develop products, and organize events to monetize their expertise. With determination, creativity, and a business-minded approach, BJJ athletes can turn their passion into a fulfilling and profitable career.

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